Main Street Project

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Our Approach

There are three principle means of acquiring knowledge, observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the results. Denis Diderot, French Philosopher (1713-1784)

Observe, reflect and experiment. Not a lot has changed since Diderot’s time. Those simple rules have guided Main Street Project’s approach to experiential learning and continuous improvement from the beginning.

Saplings

Research is at the heart of everything we do and the key to creating a process blueprint to guide the replication and expansion of our model. We’re working with local colleges, universities, government and non-government organizations to help gather and analyze the critical data that feeds back into our cycle of observation, reflection and experimentation. And now our Demonstration Farm provides a vital new locus for our research and development work. 

  • Our economic research looks at issues such as the overall profitability of the production model, and the economic ripple effect of our system design.
  • On the ecological front, we seek to understand and document the biological, physical, and chemical processes on which energy transformation is dependent. By understanding the life cycles of nutrients through the air, soil, water, and through plants and animals, we can begin implementing regenerative practices to repair imbalances that are the legacy of conventional systems.
  • Our social research looks at the well-being of farmers, farm and food system workers, and surrounding communities.

Learn more about the details of our research >

Learn more about our research partners >

With several production unit prototypes developed (meat chickens, perennial crops, vegetables) and six years of rigorous field testing under our belt, we’re confident that our regenerative poultry model has the potential to scale up, deliver triple bottom line results and change how food produced around the world.

In This Section:



From Our Blog:

Empowering the Pollinators

It’s always encouraging when the planet puts some of its most knowledgeable heads together to analyze and move towards solving a complex problem. As with the IPCC (Intergovernmental Panel on Climate C …

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How Our Chickens Help the Economy

Chickens are remarkably versatile. They go with everything: grains, nuts, berries, veggies, even other animals. It’s not just their meat and eggs that make poultry a great product, it’s the numerous w …

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How Our Chickens Help the Environment

Poor chickens. It’s not their fault that the poultry industry is one of the biggest polluters in the country. Chickens are born to be soil-nurturing, pesticide preempting, sustainability machines. But …

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